Simple Posting

Free Social Media Planning with WordPress & Zapier Webhooks
Each webhook can represent a different social media channel
(or other connection that Zapier offers).

Version 1.0 (10.02.2024) – tested up to WordPress version 6.8.1

01
Click on 'Simple Posting' on the left to go to the settings page.
Install and Activate the Simple Posting Plugin - Step 2
02
Enter "Simple Posting" in the search field.
Install and Activate the Simple Posting Plugin - Step 3
03
If necessary, scroll down a little and click on "Install now".
Install and Activate the Simple Posting Plugin - Step 5
03
Click on "Activate".
Install and Activate the Simple Posting Plugin - Step 6
01
You are in the Zapier dashboard: Click on "Create Zap".
Verbinde deine Website mit Buffer via Zapier - Step 2
02
Click on "Trigger".
Verbinde deine Website mit Buffer via Zapier - Step 3
03
Choose "Webhooks by Zapier".
Verbinde deine Website mit Buffer via Zapier - Step 4
04
Click on the text field next to "Event".
Verbinde deine Website mit Buffer via Zapier - Step 5
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Select "Catch Hook".
Verbinde deine Website mit Buffer via Zapier - Step 6
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Click on "Continue".
Verbinde deine Website mit Buffer via Zapier - Step 7
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Click on "Continue" again.
Verbinde deine Website mit Buffer via Zapier - Step 8
08
Copy the generated webhook. Insert this as a channel in the plugin settings on your website.
Attention: Add this webhook as a social media channel in the plugin settings and plan a test post before you continue here.
Verbinde deine Website mit Buffer via Zapier - Step 9
09
Click on "Test trigger".
Verbinde deine Website mit Buffer via Zapier - Step 20
10
Select the request that contains the previously sent posting data. In this case it is "request B", in yours it may already be "request A" or another one if you have sent the posting several times. Confirm your selection by clicking on "Continue with selected record".
The connection of your website is now complete. Zapier and Buffer are now connected. If you do not want to use Buffer to schedule posts, you will need to apply the next steps to your preferred tool.
Verbinde deine Website mit Buffer via Zapier - Step 21
11
Search for "Buffer" and select the appropriate entry.
Verbinde deine Website mit Buffer via Zapier - Step 23
12
Click in the text field next to "Event".
Verbinde deine Website mit Buffer via Zapier - Step 24
13
Select "Add to Queue" as we want to use the posting data to schedule a post.
Verbinde deine Website mit Buffer via Zapier - Step 26
14
Click on "Continue".
If you don't have a Buffer account yet, create one at https://buffer.com/ first and connect your social media channels.
Verbinde deine Website mit Buffer via Zapier - Step 26
15
Connect Zapier to your Buffer account.
Verbinde deine Website mit Buffer via Zapier - Step 27
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Click on "Continue".
Verbinde deine Website mit Buffer via Zapier - Step 28
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Click on "Choose value" under "Channel". A list of social media channels will appear.
Verbinde deine Website mit Buffer via Zapier - Step 29
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Select a social media channel that you would like to connect to this webhook.
Verbinde deine Website mit Buffer via Zapier - Step 30
19
Click on "Text" to define the content of the post.
Verbinde deine Website mit Buffer via Zapier - Step 31
20
The test post data from your website will now be displayed. First select the post title "Post Title" by clicking on it.
To insert a blank line between the title and the subsequent content, press the Enter key twice. Otherwise the texts are simply strung together.
Verbinde deine Website mit Buffer via Zapier - Step 32
21
Then select "Post Content" by clicking on it.
Verbinde deine Website mit Buffer via Zapier - Step 33
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Close the selection by clicking on "x".
Verbinde deine Website mit Buffer via Zapier - Step 34
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Next, click in the text field under "Media".
Verbinde deine Website mit Buffer via Zapier - Step 35
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Select "Image" as we will add an image to the post.
Verbinde deine Website mit Buffer via Zapier - Step 36
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Click in the text field next to "Image".
Verbinde deine Website mit Buffer via Zapier - Step 37
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Select "Post Image" by clicking on it.
Verbinde deine Website mit Buffer via Zapier - Step 38
27
Close the selection by clicking on "x".
Verbinde deine Website mit Buffer via Zapier - Step 39
28
Now click in the text field at "Alt text".
Verbinde deine Website mit Buffer via Zapier - Step 40
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Select "Alt Tag" by clicking on it.
Verbinde deine Website mit Buffer via Zapier - Step 41
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Close the selection by clicking on "x".
Verbinde deine Website mit Buffer via Zapier - Step 42
31
Click in the selection field next to "Method".
Verbinde deine Website mit Buffer via Zapier - Step 43
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Select "Schedule Post".
Verbinde deine Website mit Buffer via Zapier - Step 44
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Finally, the post needs the time at which it should be posted. To do this, click in the text field next to "Scheduled Date & Time".
Verbinde deine Website mit Buffer via Zapier - Step 45
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Select "Post Date" by clicking on it.
Verbinde deine Website mit Buffer via Zapier - Step 46
35
Close the selection by clicking on "x".
Verbinde deine Website mit Buffer via Zapier - Step 47
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Click on "Continue".
Verbinde deine Website mit Buffer via Zapier - Step 48
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Click on "Test step" to schedule the test data as a test post in Buffer.
Verbinde deine Website mit Buffer via Zapier - Step 49
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If the test is successful, Zapier will let you know.
If not, you may have to check your previous entries again and carry out the test again.
Verbinde deine Website mit Buffer via Zapier - Step 50
39
Finally, click on "Publish" to put the zap online and make it permanently available for your website.
Verbinde deine Website mit Buffer via Zapier - Step 51
40
Congratulations on planning your first post!
Don't forget to delete the test post on Buffer so that it doesn't get posted.
Verbinde deine Website mit Buffer via Zapier - Step 52
For all other social media channels that you want to connect to the plugin, follow these steps again.
A little insider tip: Zapier offers the option of duplicating Zaps. This saves you most of the steps.

Note: If you do not have a Zapier account, please create one first at https://zapier.com/.

01
Click on 'Simple Posting' on the left to go to the settings page.
Store and activate webhooks in plugin - Step 2
02
First line: enter the name of the social media channel (freely selectable) in the left text field and enter the webhook generated by Zapier to the right of it.
Store and activate webhooks in plugin - Step 3
03
Check the box to activate the channel for future postings.
Note: You can deselect the channels for each posting. The checkmark only serves to ensure that the channels are available.
Store and activate webhooks in plugin - Step 4
04
Repeat steps 2 and 3 for all other lines or for all social media channels you need.
Store and activate webhooks in plugin - Step 5
05
Confirm your changes by clicking on "Save changes".
Store and activate webhooks in plugin - Step 6
01
Click on "New Posting" on the left to switch to the edit mode of the posting.
Creating a New Posting with Featured Image and Alt Tag - Step 2
02
Enter the title of the post in the top text field.
Creating a New Posting with Featured Image and Alt Tag - Step 3
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Enter the content of the post in the large text area. You can use formatting, but not every social media channel will adopt it.
Creating a New Posting with Featured Image and Alt Tag - Step 4
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You can assign the post to existing categories or create a new one. This allows you to sort by this category later, for example.
Creating a New Posting with Featured Image and Alt Tag - Step 5
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A good post needs a picture. To add one, please click on "Set featured image".
Creating a New Posting with Featured Image and Alt Tag - Step 6
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Select the appropriate image by clicking on it.
Creating a New Posting with Featured Image and Alt Tag - Step 7
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And confirm your selection by clicking on "Set featured image".
Creating a New Posting with Featured Image and Alt Tag - Step 8
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Some social media channels, such as LinkedIn, allow the image to be given an alt tag. Alt tags describe the image and are used in image searches.
Creating a New Posting with Featured Image and Alt Tag - Step 9
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Now please select the networks on which this post should be posted.
Creating a New Posting with Featured Image and Alt Tag - Step 10
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First save your post as a draft by clicking on "Save Draft".
Creating a New Posting with Featured Image and Alt Tag - Step 16
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Now you can switch to edit mode next to "Publish immediately" by clicking on "Edit" to schedule the post.
Creating a New Posting with Featured Image and Alt Tag - Step 17
12
To do this, select the appropriate date and time when the post should be published on the channels and on your page.
Creating a New Posting with Featured Image and Alt Tag - Step 18
13
Confirm this by clicking on "OK". The "Publish" button changes to "Schedule".
Creating a New Posting with Featured Image and Alt Tag - Step 19
14
Finally, click on "Schedule" and the post will be sent to all previously selected social media channels, represented by Zapier webhooks.
Creating a New Posting with Featured Image and Alt Tag - Step 15

Frequently asked questions:

To reschedule a post, simply reset it to draft mode and reschedule it. You can also duplicate it first if you want to keep the original post.

If you have already scheduled a post and want to delete it from the schedule, you must do this manually in Buffer.

Unfortunately, it is not possible to forward the error messages from Zapier to the posting. Zapier will send you an e-mail if an error occurs, unless you have disabled this.

In the course of the plugin tests, two error categories were identified:

  1. The post is missing something: check whether the title, content, image and alt tag of the image are present and reschedule the post.
  2. Error message „End-Of-Stream“. This is an error with Zapier and not with Simple Posting. The Zap or the posting must be repeated.